Kansai as an advanced inbound tourism destination: Towards a sustainable tourism strategy
Yoshihisa INADA, Director of Research & Director of Center for Quantitative Economic Analysis, Asia Pacific Institute of Research (APIR)
The COVID-19 pandemic proved to be a turning point for the inbound tourism industry. As an alternative to mass tourism, we need to develop a strategy that focuses on high added value in order to maximize tourists’ expenditure per capita. In order to prepare for the post-pandemic era, we analyze the current situation of inbound tourism in Kansai and identify its main challenges. In addition, we aim to create a “brand power” index for tourist destinations which will contribute directly to stimulating inbound tourism demand.